In fall of 2021, I had the unique opportunity to rebrand and repackage a brand along with my fellow friend and classmate, Abby Lee. While all menstrual product companies generally target women, Playtex’s brand seemed to be very outdated compared to their competitors. Their boxes are hot pink and feature the silhouette of a woman on the front. Our goal was not only to modernize their logo and packaging, but also redesign their brand to be more inclusive of non-binary and transgender male customers who use menstrual products. Regardless of who their ideal target market may be, our team felt it was imperative to provide non-binary and transgender male customers with a more discreet and inclusive option when shopping for their menstrual products.
While gender equality and inclusivity still has a ways to go, our team is very grateful for this unique opportunity to connect with a community we had not been able to before. We were able to learn more about the LGBTQ+ community and how to best create an inclusive environment for them, specifically in design.
